Equalman “Word of mouth is now world of mouth.“ Geographic distances are no longer obstacles to conversation. In the old world of word of mouth, a few shortcomings existed:
1. The spread of information could be slowed by individuals.
2. Information could be altered like the grade-school game of Telephone
3. Some recipients may not know/trust the messenger.
Now, social media buffs out these blemishes in the spread of information. The speed and reach of a message in the digital age surpasses that of yesteryear.